Gamification and fantasy games as a tool of news portal`s page views increasing
| Thesis title: | Gamifikace a fantasy hry jako prostředek zvyšování návštěvnosti zpravodajského portálu |
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| Author: | Böck, Adam |
| Thesis type: | Diplomová práce |
| Supervisor: | Pavlíček, Antonín |
| Opponents: | Kotáb, Jiří |
| Thesis language: | Česky |
| Abstract: | Práce je zaměřena na gamifikaci a fantasy hry. Hlavním cílem bylo zmapovat situaci v České republice a zjistit, jestli mají fantasy hry vliv na čtenost sportovního serveru. V teoretické části práce jsou gamifikace a fantasy hry definovány, představeny největší gamifikační projekty ve světě i pokusy v České republice a vybraná fantasy hra ze zámoří. V praktické části je popsána situace na trhu fantasy her v České republice, porovnáni dva největší zástupci a zkoumán vliv na čtenost sportovních webů. |
| Keywords: | Sport; Návštěvnost; Čtenost; Hry; Fantasy; Gamifikace; Zpravodajství |
| Thesis title: | Gamification and fantasy games as a tool of news portal`s page views increasing |
|---|---|
| Author: | Böck, Adam |
| Thesis type: | Diploma thesis |
| Supervisor: | Pavlíček, Antonín |
| Opponents: | Kotáb, Jiří |
| Thesis language: | Česky |
| Abstract: | A topic of my thesis is gamification and fantasy games. The main goal of this research was analyzing the situation in Czech Republic and finding out if fantasy games have an influence on a reading of sport servers. In theory part of this project, gamification and fantasy games are clearly defined. The biggest gamification projects in the world are introduced, as well as the trials of gamification in Czech Republic and a chosen game from abroad. In practical part, the situation on Czech Republic's fantasy games market is analyzed, the two biggest representatives are compared and an influence on reading of sport servers is researched. |
| Keywords: | page views; sport; gamification; games; fantasy |
Information about study
| Study programme: | Aplikovaná informatika/Informační management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Informatics and Statistics |
| Department: | Department of Systems Analysis |
Information on submission and defense
| Date of assignment: | 22. 9. 2014 |
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| Date of submission: | 1. 12. 2014 |
| Date of defense: | 2. 2. 2015 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/49190/podrobnosti |