Affiliate marketing and the affiliate program analysis in the Czech company
| Thesis title: | Affiliate marketing a analýza affiliate programu dané společnosti v ČR |
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| Author: | Veselý, Jan |
| Thesis type: | Diplomová práce |
| Supervisor: | Procházková, Markéta |
| Opponents: | Sajko, Michal |
| Thesis language: | Česky |
| Abstract: | Podnikatelé a obchodníci vyžadují, aby finanční prostředky, které vkládají do reklamy, přinesly vždy kýžený efekt -- tedy nové zákazníky, objednávky, tržby. Přesně to umožňuje affiliate marketing. Cílem této diplomové práce je popsat affiliate marketing (druh výkonnostní reklamy na internetu) z pohledu obchodníka a dále zhodnotit, že je tato forma propagace vhodná pro konkrétní českou společnost. Nebude chybět ani návrh, způsob realizace a popis správy tzv. affiliate programu. |
| Keywords: | affiliate marketing; provizní systém; affiliate program; online marketing |
| Thesis title: | Affiliate marketing and the affiliate program analysis in the Czech company |
|---|---|
| Author: | Veselý, Jan |
| Thesis type: | Diploma thesis |
| Supervisor: | Procházková, Markéta |
| Opponents: | Sajko, Michal |
| Thesis language: | Česky |
| Abstract: | Bussinessmen, companies and traders put money into advertising. But they require these ads to bring the desired effect -- i.e. new customers, sales, revenues. Affiliate marketing allows exactly all of that. The objective of this diploma thesis is to describe the affiliate marketing (kind of performance advertising on the internet) from the perspective of the advertiser and further evaluate affiliate marketing as a suitable form of promotion for a particular Czech company. There will also be the affiliate program analysis, its realization and description of affiliate program management. |
| Keywords: | digital marketing; affiliate program; affiliate marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 18. 4. 2014 |
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| Date of submission: | 30. 11. 2014 |
| Date of defense: | 3. 2. 2015 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/47639/podrobnosti |