Strategic Analysis of an Enterprise
| Thesis title: | Strategická analýza podniku |
|---|---|
| Author: | Daněčková, Petra |
| Thesis type: | Diplomová práce |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Kovář, František |
| Thesis language: | Česky |
| Abstract: | Cílem této diplomové práce je pomocí vybraných metod a nástrojů zpracovat strategickou analýzu podniku OLIVIER FOOD s.r.o., odhalit jeho silná i slabá místa a navrhnout strategii vedoucí ke zlepšení situace ve společnosti. |
| Keywords: | Analýza vnějšího okolí podniku; Strategie; Analýza vnitřního okolí podniku; PEST analýza; SWOT analýza |
| Thesis title: | Strategic Analysis of an Enterprise |
|---|---|
| Author: | Daněčková, Petra |
| Thesis type: | Diploma thesis |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Kovář, František |
| Thesis language: | Česky |
| Abstract: | The aim of this thesis is to make a strategic analysis of the company OLIVIER FOOD s.r.o. using selected methods and tools, to reveal its strengths and weaknesses and to propose a strategy to improve the situation in the company. |
| Keywords: | External analysis; SWOT analysis; Strategy; PEST analysis; Internal analysis |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 28. 11. 2012 |
|---|---|
| Date of submission: | 19. 12. 2014 |
| Date of defense: | 28. 1. 2015 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/40657/podrobnosti |