A pilot validation of Hofstede's original 4 dimensional cultural model and its marketing implications from the perspective of the Czech Republic, Slovakia and Poland
| Thesis title: | A pilot validation of Hofstede's original 4 dimensional cultural model and its marketing implications from the perspective of the Czech Republic, Slovakia and Poland |
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| Author: | Čejka, Pavel |
| Thesis type: | Disertační práce |
| Supervisor: | Mohelská, Hana |
| Opponents: | Hiršová, Miloslava; Franěk, Marek; Hyršlová, Jaroslava |
| Thesis language: | Česky |
| Abstract: | Tato studie ověřuje platnost původně indikovaných hodnot Hofstedova modelu pro Česko, Polsko a Slovensko. Zároveň představuje teoreticky aplikovatelný rámec pro marketingové odborníky. Výsledkem jsou jak teoretická tak praktická doporučení. |
| Keywords: | Hofstedův Model; Marketing; Kultura |
| Thesis title: | A pilot validation of Hofstede's original 4 dimensional cultural model and its marketing implications from the perspective of the Czech Republic, Slovakia and Poland |
|---|---|
| Author: | Čejka, Pavel |
| Thesis type: | Dissertation thesis |
| Supervisor: | Mohelská, Hana |
| Opponents: | Hiršová, Miloslava; Franěk, Marek; Hyršlová, Jaroslava |
| Thesis language: | Česky |
| Abstract: | The research hopes to provide a deeper understanding of the leading countries in the Central Eastern Europe (CEE) region from a culture sensitive marketing perspective. The aim of this work is to provide a pilot study upon which more critical national culture studies are to be introduced.The purpose of this dissertation is four-fold: 1) To discuss the proper methodology for the research; 2) to replicate the original study in order to suggest the values for the Czech Republic, Poland and Slovakia; 3) to introduce the marketing application theoretical framework for the original study, and 4) to translate the results to marketing scholars and practitioners. |
| Keywords: | Marketing; Hofstede's Model ; Culture |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Doktorský studijní program |
| Assigned degree: | Ph.D. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Faculty of Management |
Information on submission and defense
| Date of assignment: | 26. 3. 2014 |
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| Date of submission: | 26. 3. 2015 |
| Date of defense: | 30. 4. 2015 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/52399/podrobnosti |