Innovations Product Portfolio of a chosen Company
| Thesis title: | Inovace produktového portfolia vybrané společnosti |
|---|---|
| Author: | Makovičková, Martina |
| Thesis type: | Diplomová práce |
| Supervisor: | Hesková, Marie |
| Opponents: | Kůdela, Tomáš |
| Thesis language: | Česky |
| Abstract: | Obsahem diplomové práce je analýza produktového portfolia společnosti ECS Invention spol. s r. o. a návrh jeho inovace. Součástí jsou také doporučení týkající se produktového portfolia. Práce je rozdělena na dvě části. Teoretická část se věnuje teoreticko-metodologickým východiskům strategického marketingu a inovací. Praktická část se zabývá aplikováním teoretických poznatků do praxe. |
| Keywords: | modrý oceán; produktové portfolio; plus-mínus matice; inovace; swot analýza; analýza ABC |
| Thesis title: | Innovations Product Portfolio of a chosen Company |
|---|---|
| Author: | Makovičková, Martina |
| Thesis type: | Diploma thesis |
| Supervisor: | Hesková, Marie |
| Opponents: | Kůdela, Tomáš |
| Thesis language: | Česky |
| Abstract: | The content of this thesis is to analyze the product portfolio of the company ECS Invention spol. s r. o. and a proposal for its innovation. Recommendations related to the product portfolio are included as well. The thesis is divided into two parts. The theoreticalpart is focused on theoretical and methodological background of strategic marketing and innovations. The practical part deals with application of the theoretical knowledge into practice. |
| Keywords: | product Portfolio; blue ocean; innovation; swot analysis; ABC analysis; plus-minus matrix |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 6. 3. 2013 |
|---|---|
| Date of submission: | 30. 4. 2015 |
| Date of defense: | 8. 6. 2015 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/42625/podrobnosti |
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