Marketing Communication Strategy of municipal Brewery in Sobeslav
| Thesis title: | Marketingová komunikační strategie Měšťanského pivovaru v Soběslavi |
|---|---|
| Author: | Zíka, Michal |
| Thesis type: | Diplomová práce |
| Supervisor: | Hesková, Marie |
| Opponents: | Harantová, Monika |
| Thesis language: | Česky |
| Abstract: | Tato diplomová práce se zabývá teoretickými aspekty marketingového managementu, marketingovou situační analýzou Měšťanského pivovaru v Soběslavi, provedením marketingového výzkumu a návrhem marketingové komunikační strategie. |
| Keywords: | marketingová situační analýza; marketingová komunikační strategie; marketingový výzkum; marketing management |
| Thesis title: | Marketing Communication Strategy of municipal Brewery in Sobeslav |
|---|---|
| Author: | Zíka, Michal |
| Thesis type: | Diploma thesis |
| Supervisor: | Hesková, Marie |
| Opponents: | Harantová, Monika |
| Thesis language: | Česky |
| Abstract: | Theoretical aspects of marketing management, marketing situational analysis municipal Brewery in Sobeslav, execution of marketing research and design of marketing communication strategy. |
| Keywords: | marketing management; marketing communication strategy; marketing research; marketing situational analysis |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 28. 4. 2013 |
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| Date of submission: | 20. 12. 2013 |
| Date of defense: | 4. 6. 2015 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/42908/podrobnosti |