Self-regulation of advertising vs. legal regulation of advertising in the Czech Republic
| Thesis title: | Samoregulace v reklamě vs. právní úprava reklamy v ČR |
|---|---|
| Author: | Slaný, Miroslav |
| Thesis type: | Diplomová práce |
| Supervisor: | Postler, Milan |
| Opponents: | Mikeš, Jiří |
| Thesis language: | Česky |
| Abstract: | Cílem této diplomové práce je popsat a vysvětlit právní a etickou regulaci reklamy v ČR. Podrobněji rozebrat právní úpravu v českém právním řádu i samoregulaci a navzájem je komparovat. Poukázat na jejich výhody, slabé stránky a na vzájemné propojení obou regulačních systémů. |
| Keywords: | Kodex reklamy; Reklama; Zákon o regulaci reklamy; Samoregulace; Regulace |
| Thesis title: | Self-regulation of advertising vs. legal regulation of advertising in the Czech Republic |
|---|---|
| Author: | Slaný, Miroslav |
| Thesis type: | Diploma thesis |
| Supervisor: | Postler, Milan |
| Opponents: | Mikeš, Jiří |
| Thesis language: | Česky |
| Abstract: | The aim of this thesis is to describe and explain legal and ethical regulation of advertising in the Czech Republic. It also aims to analyze relevant legislation in the Czech legal system in more detail and compare it to the means of self-regulation. We shall refer to their advantages, disadvantages and the interconnection of both systems. |
| Keywords: | Advertising Regulation Act; Self-regulation; Advertising; Code of Advertising; Regulation |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Podnikání a právo |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 31. 1. 2011 |
|---|---|
| Date of submission: | 30. 6. 2011 |
| Date of defense: | 16. 6. 2015 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/31363/podrobnosti |