Strategic analysis of the company
Thesis title: | Strategic analysis of the company |
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Author: | Kostrova, Anastasia |
Thesis type: | Bakalářská práce |
Supervisor: | Tyll, Ladislav |
Opponents: | Mikovcová, Hana |
Thesis language: | Česky |
Abstract: | Today we are living in a period of unstable economical and political environment. Under these conditions, the ability to adapt to new opportunities, threats and use effectively resources of a company becomes essential. Strategic analysis is a process of developing strategy for a company by understanding of the business and the environment in which it operates. It's a process of defining a company's strategy, direction and goals. The purpose of this paper is to carry out strategic analysis of JSC "Volzhsky Abrasive Works". Strategic analysis of the works consist of various tools : such as investigation, forecasting, analyzing, planning. It includes the following analysis tools : PEST analysis, Porter's five forces a competitor analysis, VRIO and SWOT analysis. Tools used in strategic analysis measure a business's market, competitive position, values, strengths, weaknesses, opportunities and threats of the company. Strategic analysis provides managers a clear view of the company's business operations, their goals, objectives and how they achieve their targets. |
Keywords: | works; management; Strategy; analysis |
Thesis title: | Strategic analysis of the company |
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Author: | Kostrova, Anastasia |
Thesis type: | Bachelor thesis |
Supervisor: | Tyll, Ladislav |
Opponents: | Mikovcová, Hana |
Thesis language: | Česky |
Abstract: | Today we are living in a period of unstable economical and political environment. Under these conditions, the ability to adapt to new opportunities, threats and use effectively resources of a company becomes essential. Strategic analysis is a process of developing strategy for a company by understanding of the business and the environment in which it operates. It's a process of defining a company's strategy, direction and goals. The purpose of this paper is to carry out strategic analysis of JSC "Volzhsky Abrasive Works". Strategic analysis of the works consist of various tools : such as investigation, forecasting, analyzing, planning. It includes the following analysis tools : PEST analysis, Porter's five forces a competitor analysis, VRIO and SWOT analysis. Tools used in strategic analysis measure a business's market, competitive position, values, strengths, weaknesses, opportunities and threats of the company. Strategic analysis provides managers a clear view of the company's business operations, their goals, objectives and how they achieve their targets. |
Keywords: | works; management; Strategy; analysis |
Information about study
Study programme: | Ekonomika a management/Ekonomika predprijatija i menedžment |
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Type of study programme: | Bakalářský studijní program |
Assigned degree: | Bc. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of strategy |
Information on submission and defense
Date of assignment: | 26. 2. 2015 |
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Date of submission: | 30. 5. 2015 |
Date of defense: | 15. 6. 2015 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/51667/podrobnosti |