Country of origin effect and the impact of brand nationality on the perception of quality in the luxury goods market
| Thesis title: | Country of origin effect and the impact of brand nationality on the perception of quality in the luxury goods market |
|---|---|
| Author: | Dittertová, Silvie |
| Thesis type: | Diploma thesis |
| Supervisor: | Cook, Gina |
| Opponents: | Král, Petr |
| Thesis language: | English |
| Abstract: | The purpose of this Master's Thesis is to investigate the attitudes of high net worth individuals toward country of origin information within the luxury goods market with respect to the quality of the products. The primary method used for the research is qualitative research based on in-depth interviews. Based on these in-depth interviews, the thesis demonstrates the synergy between the literature on country of origin and luxury goods and the consumers' quality perception on luxury based on country of origin. |
| Keywords: | Luxury Goods; Country of Origin Effect; Consumers' Quality Perception |
| Thesis title: | Country of origin effect and the impact of brand nationality on quality perception in the luxury goods market |
|---|---|
| Author: | Dittertová, Silvie |
| Thesis type: | Diplomová práce |
| Supervisor: | Cook, Gina |
| Opponents: | Král, Petr |
| Thesis language: | English |
| Abstract: | Cílem práce je zkoumat postoj spotřebitelů s vyššími příjmy k zemi původu luxusního zboží se zaměřením na kvalitu zboží. Hlavní použitá metoda výzkumu je kvalitativní výzkum trhu založený na in-depth rozhovorech se spotřebiteli. Na základě těchto rozhovorů práce poukazuje na synergii odborné literatury zaměřené na problematiku zemi původu a luxusního zboží s očekáváním spotřebitelů ohledně kvality luxusního zboží vzhledem k zemi původu. |
| Keywords: | Consumers' Quality Perception; Country of Origin Effect; Luxusní zboží |
Information about study
| Study programme: | Ekonomika a management/International Management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 10. 11. 2014 |
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| Date of submission: | 15. 6. 2015 |
| Date of defense: | 9. 9. 2015 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/50212/podrobnosti |