Marketing research in branch of gastronomy
| Thesis title: | Marketingový výzkum v oboru gastronomie |
|---|---|
| Author: | Ernestová, Aneta |
| Thesis type: | Bakalářská práce |
| Supervisor: | Tahal, Radek |
| Opponents: | Chytková, Zuzana |
| Thesis language: | Česky |
| Abstract: | Tato bakalářská práce s názvem Marketingový výzkum v oboru gastronomie se zaměřuje na zjištění kritických bodů v podniku a doporučení na zlepšení. Cílem této práce je zlepšit kritické body, konkurenceschopnost, tržby, návštěvnost a povědomí o marketingu. |
| Keywords: | Gastronomie; Marketingový výzkum; Kritické body |
| Thesis title: | Marketing research in branch of gastronomy |
|---|---|
| Author: | Ernestová, Aneta |
| Thesis type: | Bachelor thesis |
| Supervisor: | Tahal, Radek |
| Opponents: | Chytková, Zuzana |
| Thesis language: | Česky |
| Abstract: | This bachelor thesis with title Marketing research in branch of gastronomy focuses on ascertainment of critical spots in the company and recommendations for improvements. The aim of the bachelor thesis is to improve these critical spots, competitiveness, profit and consciousness about marketing. |
| Keywords: | Critical points; Gastronomy; Marketing research |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 5. 6. 2015 |
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| Date of submission: | 1. 12. 2015 |
| Date of defense: | 13. 1. 2016 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/53276/podrobnosti |