Google+ implementation in order to improve communication effectivity within workgroup

Diploma thesis is focused on electronic social networks and implementation of these networks inside a work association from information technology industry. The thesis is divided into two main parts which systematically follow each other. In theoretical part the chosen online social networks are described with highlights of possible usage in professional association. Also the usage of these networks in Czech Republic is compared and analyzed. Next in line are shown current standards in business communication and these are then softly connected to an explanation, why some kind of electronic social networks should be used in a company, regarding the law. The applying part describes the researched professional association and analyses problematic situation which is solved in this writing. Using the Multiple-criteria decision-making method an electronic social network which suits best is picked for usage in researched association and then implemented in real life. Data collected after implementation from user feedback is used to cast a résumé, whether the process went well or not, and the lasting result on communication effectivity from both management and employee views. Based on the result mentioned above, a bonus set of advices and possible innovations which the association should obey when using implemented electronic social network is included.