Mediocracy - The political communication in times of mass media
| Thesis title: | Médiokracie - politická komunikace v době masových médií |
|---|---|
| Author: | Tichá, Veronika |
| Thesis type: | Diplomová práce |
| Supervisor: | Müller, Karel |
| Opponents: | Dvořáková, Vladimíra |
| Thesis language: | Česky |
| Abstract: | Tato diplomová práce si klade za cíl analyzovat fakta zaměřující se na politickou komunikaci Silvia Berlusconiho a Andreje Babiše a na jejich podnikatelské kariéry. Práce se snaží definovat základní koncepty politické komunikace a následně je rozebrat v porovnání s těmito politiky. Mimo jiné, v rámci analýzy byly vzaty v úvahu proměnné jako: efekt médií, který jim mohl pomoci při vstupu do politiky a následně ovlivnit mínění veřejnosti, dále jejich politická historie a použité komunikační techniky. |
| Keywords: | Politická komunikace; ANO 2011; Andrej Babiš; Silvio Berlusconi; Forza Italia; Leadership |
| Thesis title: | Mediocracy - The political communication in times of mass media |
|---|---|
| Author: | Tichá, Veronika |
| Thesis type: | Diploma thesis |
| Supervisor: | Müller, Karel |
| Opponents: | Dvořáková, Vladimíra |
| Thesis language: | Česky |
| Abstract: | This master thesis aims to analyze the facts concerning the political communication of Silvio Berlusconi and Andrej Babis and their political and business careers. The works tries to define the basic concepts of political communication and subsequently analyze them in the comparison with those politicians. Among the other things, the effect of the media which could enabled their entrance to the politics and influence the meanings of the public opinion as well as their political history and used communication techniques has been taken into consideration. |
| Keywords: | Leadership; Political communication; Silvio Berlusconi; Andrej Babis; Forza Italia; ANO 2011 |
Information about study
| Study programme: | Politologie/Politologie |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Political Sciences |
Information on submission and defense
| Date of assignment: | 20. 6. 2014 |
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| Date of submission: | 20. 5. 2015 |
| Date of defense: | 28. 1. 2016 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/48340/podrobnosti |