Brand management of Axe and it`s marketing communication
| Thesis title: | Řízení značky Axe a její marketingová komunikace |
|---|---|
| Author: | Kadlec, Michal |
| Thesis type: | Diplomová práce |
| Supervisor: | Mikeš, Jiří |
| Opponents: | Špryňar, Jaroslav |
| Thesis language: | Česky |
| Abstract: | Cílem této práce je představit značku Axe, popsat její charakteristky a marketingovou komunikaci. Práce je rozdělena do 4 částí - 2 teoretických a 2 praktických. |
| Keywords: | značka; Axe; marketingová komunikace |
| Thesis title: | Brand management of Axe and it`s marketing communication |
|---|---|
| Author: | Kadlec, Michal |
| Thesis type: | Diploma thesis |
| Supervisor: | Mikeš, Jiří |
| Opponents: | Špryňar, Jaroslav |
| Thesis language: | Česky |
| Abstract: | The aim of this thesis is to introduce the brand Axe, to describe it`s characteristics and marketing communication. The thesis is divided into 4 parts - 2 theoretic and 2 practical. |
| Keywords: | brand; Axe; marketing communication |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 26. 3. 2014 |
|---|---|
| Date of submission: | 30. 12. 2014 |
| Date of defense: | 14. 1. 2016 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/47339/podrobnosti |