The Importance of Category Management for Sale
| Thesis title: | Význam Category managementu pro prodej |
|---|---|
| Author: | Bogdanova, Tatiana |
| Thesis type: | Diplomová práce |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Hesková, Marie |
| Thesis language: | Česky |
| Abstract: | Diplomová práce s názvem Význam Category managementu pro prodej má za cíl analyzovat vhodnost a efektivitu pravidel a postupů Category managementu, popsaných v odborné literatuře v praxi, na příkladu dvou prodejen. Pomocí nabytých znalostí tak budou závěrem navržena adekvátní doporučení vedoucí ke zvýšení efektivity spolupráce mezi společnosti Nestlé Česko s.r.o. a maloobchodními řetězci tradičního trhu. |
| Keywords: | obchod; Category management; ECR; kategorie; Space management; plánogram |
| Thesis title: | The Importance of Category Management for Sale |
|---|---|
| Author: | Bogdanova, Tatiana |
| Thesis type: | Diploma thesis |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Hesková, Marie |
| Thesis language: | Česky |
| Abstract: | The aim of thesis The Importance of Category Management for Sale is to analyze the appropriateness and effectiveness of rules and process of Category management, described in the specialized literature, in practice, on the example of two stores. Using the gaining knowledge, in conclusion there will be given adequate recommendations how to increase the efficiency of cooperation between Nestlé Czech Republic sro and retailers on traditional market. |
| Keywords: | ECR; retail; category; planogram; Space management; Category management |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 28. 10. 2014 |
|---|---|
| Date of submission: | 30. 4. 2015 |
| Date of defense: | 20. 1. 2016 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/50041/podrobnosti |
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