Analysis of the Competitiveness Strategy of selected Organizations
| Thesis title: | Analýza strategie konkurenceschopnosti vybrané organizace |
|---|---|
| Author: | Buďová, Iveta |
| Thesis type: | Diplomová práce |
| Supervisor: | Tripes, Stanislav |
| Opponents: | Dvořák, Jiří |
| Thesis language: | Česky |
| Abstract: | Cílem práce je zanalyzovat konkurenční prostředí vybrané organizace, ve kterém se student zaměří na vzájemnou rivalitu mezi konkurenty z pohledu její podstaty, chování (praktiky) konkurence, pravděpodobnosti útoku, odvety ze strany konkurence a dynamiky prostředí. Zároveň provede analýzu zdrojů a ukazatelů konkurenceschopnosti (úspěšnosti) a zdrojů konkurenční výhody v odvětví (segmentu trhu), za pomocí VRIO analýzy identifikuje klíčové schopnosti, které jsou pro vybranou organizaci zdrojem konkurenční výhody vůči konkurenci.
Výstupem práce je navržení strategie konkurenceschopnosti vybrané organizace spolu s kroky její implementace. |
| Keywords: | Konkurenční výhoda; Porterův model pěti sil; VRIO analýza |
| Thesis title: | Analysis of the Competitiveness Strategy of selected Organizations |
|---|---|
| Author: | Buďová, Iveta |
| Thesis type: | Diploma thesis |
| Supervisor: | Tripes, Stanislav |
| Opponents: | Dvořák, Jiří |
| Thesis language: | Česky |
| Abstract: | The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors.
Outcome of this work is to design a strategy for the competitiveness of selected organizations along with steps for its implementation. |
| Keywords: | Porter's five forces model; Competitive advantage; VRIO analysis |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 20. 9. 2013 |
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| Date of submission: | 18. 12. 2015 |
| Date of defense: | 20. 1. 2016 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/43910/podrobnosti |