Career self-representation of students of the Faculty of Management at the University of Economics on the professional social network LinkedIn
| Thesis title: | Kariérní sebeprezentace studentů Fakulty managementu VŠE na profesní sociální síti LinkedIn |
|---|---|
| Author: | Kačírková, Tereza |
| Thesis type: | Bakalářská práce |
| Supervisor: | Novák, Michal |
| Opponents: | Oberhel, Martin |
| Thesis language: | Česky |
| Abstract: | Tato práce řeší problematiku kariérní sebeprezentace. Zaměřuje se zejména na profesní sociální síť LinkedIn, konkrétně její frekvenci výskytu mezi studenty Fakulty ma-nagementu VŠE. Metodikou pro sběr dat je zvoleno online dotazníkové šetření. Závěry plynoucí z výzkumu dávají na vědomí, kolik studentů FM VŠE se věnuje sebepropagaci a do jaké míry je k tomuto účelu využíváno sítě LinkedIn. Součástí práce jsou shrnutí a doporučení, která se pojí s osobním brandingem. |
| Keywords: | Sebeprezentace; Osobní značka; LinkedIn |
| Thesis title: | Career self-representation of students of the Faculty of Management at the University of Economics on the professional social network LinkedIn |
|---|---|
| Author: | Kačírková, Tereza |
| Thesis type: | Bachelor thesis |
| Supervisor: | Novák, Michal |
| Opponents: | Oberhel, Martin |
| Thesis language: | Česky |
| Abstract: | This paper addresses the issue of career self-presentation . It focuses mainly on the professional social network LinkedIn , specifically its incidence among students the Faculty management at the University of Economics in Prague. Methodology for data collection are online questionnaires. The conclusions drawn from the research signalling of how many students FM VSE focuses on self-promotion and how many of them are using network LinkedIn for this purpose. The work offers summary and recommendations, which are associated with personal branding. |
| Keywords: | Career self-presentation; LinkedIn; Personal brand |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 1. 10. 2015 |
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| Date of submission: | 20. 4. 2016 |
| Date of defense: | 7. 6. 2016 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/54788/podrobnosti |