AXE Brand Communication Strategy in the Czech Republic
Thesis title: | Komunikační strategie značky AXE v České republice |
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Author: | Vácha, Pavel |
Thesis type: | Diplomová práce |
Supervisor: | Postler, Milan |
Opponents: | Kociánová, Iva |
Thesis language: | Česky |
Abstract: | Cílem mé diplomové práce je analyzovat stávající komunikační strategii značky AXE na českém trhu, navrhnout případně novou alternativní strategii a nastínit, jakým směrem by se mohla její celá komunikace ubírat do budoucna. |
Keywords: | AXE; Unilever; Komunikační strategie |
Thesis title: | AXE Brand Communication Strategy in the Czech Republic |
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Author: | Vácha, Pavel |
Thesis type: | Diploma thesis |
Supervisor: | Postler, Milan |
Opponents: | Kociánová, Iva |
Thesis language: | Česky |
Abstract: | The objective of my master thesis is to analyze the existing AXE Brand Communication Strategy on the Czech market, eventually propose a new alternative strategy and outline what direction could the brand and its whole communication be directed to the future. |
Keywords: | Communication Strategy; AXE; Unilever |
Information about study
Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of International Relations |
Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
Date of assignment: | 16. 9. 2015 |
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Date of submission: | 5. 5. 2016 |
Date of defense: | 31. 5. 2016 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/53953/podrobnosti |