AXE Brand Communication Strategy in the Czech Republic
| Thesis title: | Komunikační strategie značky AXE v České republice |
|---|---|
| Author: | Vácha, Pavel |
| Thesis type: | Diplomová práce |
| Supervisor: | Postler, Milan |
| Opponents: | Kociánová, Iva |
| Thesis language: | Česky |
| Abstract: | Cílem mé diplomové práce je analyzovat stávající komunikační strategii značky AXE na českém trhu, navrhnout případně novou alternativní strategii a nastínit, jakým směrem by se mohla její celá komunikace ubírat do budoucna. |
| Keywords: | AXE; Unilever; Komunikační strategie |
| Thesis title: | AXE Brand Communication Strategy in the Czech Republic |
|---|---|
| Author: | Vácha, Pavel |
| Thesis type: | Diploma thesis |
| Supervisor: | Postler, Milan |
| Opponents: | Kociánová, Iva |
| Thesis language: | Česky |
| Abstract: | The objective of my master thesis is to analyze the existing AXE Brand Communication Strategy on the Czech market, eventually propose a new alternative strategy and outline what direction could the brand and its whole communication be directed to the future. |
| Keywords: | Communication Strategy; AXE; Unilever |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 16. 9. 2015 |
|---|---|
| Date of submission: | 5. 5. 2016 |
| Date of defense: | 31. 5. 2016 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/53953/podrobnosti |