Specification of tourism entrepreneurship in New Zealand

New Zealand is a well developed country, where it is easy to start a new business. Also it is a country with beautiful sceneries and a range of unique natural, social and sports attractions, which allure more and more tourists. The aim of this thesis is to specify entrepreneurial environment and development of tourism in New Zealand. The side goal of this thesis is to elaborate a case study on the company Tourism Holdings Limited, which is doing its business in New Zealand particularly in the field of tourism. One company, the travel agency Kiwi Experience, operated by Tourism Holdings Limited is afterwards chosen for a more detailed description and compared with its competition Stray bus. The SWOT analysis is then made on the grounds of this comparison. The inner attributes of the travel agency Kiwi Experience are drawn especially from the evaluated marketing mix of the company and outer attributes of the company mainly from the territorial characteristics of New Zealand and statistical data recording the development of tourism in New Zealand. New Zealand was determined by the World Bank as the country with the most suitable conditions for starting a business. One can start a business in New Zealand within one day. Also the economy of New Zealand is in progress. A growth in gross domestic product, decline of unemployment, appreciation of the New Zealand Dollar and stable development of inflation rate were noticed during the last few years. The trend of New Zealand tourism is also growing. The number of the tourist arrivals increases and the international tourism expenditures are approaching the value of dairy products exported from New Zealand. The company Tourism Holdings Limited has been operating on the New Zealand market for thirty two years and its economic activities are achieving the goal of maximization of its profit. The travel agency Kiwi Experience has many strengths among which especially belong good entrepreneurial results and specialization of the company on one particular segment of customers. In the future Kiwi Experience should focus on its negative reputation occurring in several reviews on the internet and make the itinerary and the route maps of their adventure buses clearer. The opportunity for this travel agency is the growth of demand in their products (services) and the development of tourist arrivals to New Zealand. The travel agency Kiwi Experience might be, for instance, harmed by strengthening of other competition or slowing down of the development of New Zealand economy. The analysis of entrepreneurship, tourism and also the progressive entrepreneurial results of New Zealand company Tourism Holdings Limited support the positive trends of entrepreneurship in tourism in New Zealand.