Attitudes and Values in different Cultural Environments

In the theoretical part of the master thesis are basic definitions related to the culture, cultural differences and approaches to measuring them. The key method in measuring cultural differences is the Hofstede's 5-dimensional model which is the basis for the further processing of secondary data from the Mindreader study. The goal of this work is to analyze how culture affects people's concerns regardless of how these are concerns affected by technology. The countries involved in the cultural analysis are divided into four groups according to indexes achieved in various dimensions. For each of the dimensions, there are hypotheses that are tested by Pearson´s statistical test of independence. The same statistical procedures are used for selected technologies and their impact on the life concerns.