Transformation of Telco business strategy driven by over-the-top services such as WhatsApp, Skype and Netflix: The case of the Czech Republic
Thesis title: | Transformation of Telco business strategy driven by over-the-top services such as WhatsApp, Skype and Netflix: The case of the Czech Republic |
---|---|
Author: | Kabusheva, Sabina |
Thesis type: | Diploma thesis |
Supervisor: | Tyll, Ladislav |
Opponents: | Machek, Ondřej |
Thesis language: | English |
Abstract: | The following thesis aims to describe the transformation of telco operators' business strategy evoked by the growing popularity and usage of Internet services like WhatsApp, Skype and Netflix, also known as over-the-top services. The thesis provides comprehensive overview of transformations in the telecom industry that have been taking place globally, explaining the drivers that led to inception of free or cheaper Internet-based services, their business models. It then narrows down to the thorough analysis of the Czech market, capturing the implications that over-the-top services have on business strategy of the major Czech telco players. The analysis is strongly supported by industry reports, statistics and quantitative research. The primary research adds in telco customers' perspectives, usage and value perception of over-the-top services, as well as their satisfaction with respective telco services and their pricing. Derived findings identify major developments and trends in the Czech telco market; they also suggest compelling observations for related businesses. |
Keywords: | Instant Messaging; VoIP; Telecom; Telco; OTT; video OTT |
Thesis title: | Transformation of Telco business strategy driven by over-the-top services such as WhatsApp, Skype and Netflix: The case of the Czech Republic |
---|---|
Author: | Kabusheva, Sabina |
Thesis type: | Diplomová práce |
Supervisor: | Tyll, Ladislav |
Opponents: | Machek, Ondřej |
Thesis language: | English |
Abstract: | The following thesis aims to describe the transformation of telco operators' business strategy evoked by the growing popularity and usage of Internet services like WhatsApp, Skype and Netflix, also known as over-the-top services. The thesis provides comprehensive overview of transformations in the telecom industry that have been taking place globally, explaining the drivers that led to inception of free or cheaper Internet-based services, their business models. It then narrows down to the thorough analysis of the Czech market, capturing the implications that over-the-top services have on business strategy of the major Czech telco players. The analysis is strongly supported by industry reports, statistics and quantitative research. The primary research adds in telco customers' perspectives, usage and value perception of over-the-top services, as well as their satisfaction with respective telco services and their pricing. Derived findings identify major developments and trends in the Czech telco market; they also suggest compelling observations for related businesses. |
Keywords: | Telco; video OTT; Instant Messaging; Telecom; OTT; VoIP |
Information about study
Study programme: | Ekonomika a management/International Management |
---|---|
Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of strategy |
Information on submission and defense
Date of assignment: | 13. 12. 2015 |
---|---|
Date of submission: | 30. 5. 2016 |
Date of defense: | 9. 6. 2016 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/55526/podrobnosti |