Communication policy of the company in a market economy
| Thesis title: | Kommunikatsionnaya politika kompanii v usloviyakh rynochnoy ekonomiki |
|---|---|
| Author: | Dzhelomanov, Roman |
| Thesis type: | Bachelor thesis |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Boháček, Jiří |
| Thesis language: | Русский |
| Abstract: | Predmetom bakalavrskoy raboty yavlyayetsya kommunikatsionnaya politika
ZAO Al'batros. Tsel'yu raboty yavlyayetsya analiz kommunikatsionnoy
politiki kompanii v usloviyakh rynochnoy ekonomiki. Kompaniya
Al'batros krupnaya proizvodstvennaya kompaniya, osnovannaya v 1994
goda, osnovnymi vidami deyatel'nosti kotoroy yavlyayetsya razrabotka i realizatsiya datchikov i izmeritel'nykh priborov dlya neftegazovoy
otrasli. V pervoy glave raboty raskryty teoreticheskiye aspekty
kommunikatsionnoy politiki predpriyatiya.
Vtoraya glava vklyuchayet opisaniye kompanii i yeye deyatel'nosti i model'
tekushchego sostoyaniya kommunikatsiy v kompanii. V tret'yey glave
opisyvayetsya kommunikatsionnaya model' budushcheye sostoyaniye i rekomendatsii kompanii. |
| Keywords: | kommunikatsionnaya politika; ZAO Al'batros; kommunikatsii |
| Thesis title: | Коммуникационная политика компании в условиях рыночной экономики |
|---|---|
| Author: | Dzhelomanov, Roman |
| Thesis type: | Bakalářská práce |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Boháček, Jiří |
| Thesis language: | Русский |
| Abstract: | Předmětem bakalářské práce je komunikační politika
"Albatros" JSC. Cílem je analyzovat komunikaci
Společnost politika v tržním hospodářství. společnost
"Albatros" velké výrobní společnost, která byla založena v roce 1994
rok, hlavní činností je rozvíjet a
realizace čidel a měřicí přístroje pro ropy a zemního plynu
průmyslu. V první kapitole teoretické aspekty popsaného
komunikační politiku podniku.
Druhá kapitola obsahuje popis společnosti a jejích aktivit a model
"Aktuální stav" ve firmě komunikací. Ve třetí kapitole
komunikační model popisuje "budoucího stavu" a
firemních doporučení. |
| Keywords: | komunikační politika; "Albatros"; komunikace |
| Thesis title: | Communication policy of the company in a market economy |
|---|---|
| Author: | Dzhelomanov, Roman |
| Thesis type: | Bachelor thesis |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Boháček, Jiří |
| Thesis language: | Русский |
| Abstract: | The Subject Matter of my bachelor thesis is the communication policy of
Albatros, LLC (located in Moscow, Nemchinova Street, 12). The
Objective is to analyze the communication policy of the company in a market
economy. Founded in 1994 the company of Albatros is a large
manufacturing company, whose activity is aimed at developing and
implementing sensor and measuring equipment for oil and gas industry. The
1st chapter discloses theoretical aspects of communication policy of the
enterprise. The 2nd chapter includes description of the company and its
activities, and also present state communication model in the company. The
3d chapter describes the future state communication mode and the
recommendations for the company. |
| Keywords: | Albatros LLC; communication policy; communication |
Information about study
| Study programme: | Ekonomika a management/Ekonomika predprijatija i menedžment |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 1. 10. 2015 |
|---|---|
| Date of submission: | 15. 5. 2016 |
| Date of defense: | 16. 6. 2016 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/57692/podrobnosti |