The Effect of Valence Message Framing on the Continued Influence Effect
Thesis title: | The Effect of Valence Message Framing on the Continued Influence Effect |
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Author: | Bank, Shanna |
Thesis type: | Diploma thesis |
Supervisor: | Pauknerová, Daniela |
Opponents: | Procházka, David Anthony |
Thesis language: | English |
Abstract: | The aim of this research is to determine the extent to which the framing of information can reduce the persistence of misinformation. The overall research consists of two experiments of which the first has been conducted and is described in this paper. It investigates the strength of differently framed statements and the degree to which the regulatory focus fit the participants experienced influenced their preference for certain statements. 52 participants have completed the survey in which they were presented several statements containing the same facts but framed differently based on the principles of valence message framing. The research found the positive goal frame, positive valence frame and the company s original statement to be most effective. These statements will form the basis for the second experiment which aims to combine the different frames in such a manner that the continued influence effect will be reduced. |
Keywords: | Negations; Regulatory Focus Fit; Misinformation; The Continued Influence Effect; Valence Message Framing |
Thesis title: | Framing and its Effect on Misinformation |
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Author: | Bank, Shanna |
Thesis type: | Diplomová práce |
Supervisor: | Pauknerová, Daniela |
Opponents: | Procházka, David Anthony |
Thesis language: | English |
Abstract: | The aim of this research is to determine the extent to which the framing of information can reduce the persistence of misinformation. The overall research consists of two experiments of which the first has been conducted and is described in this paper. It investigates the strength of differently framed statements and the degree to which the regulatory focus fit the participants experienced influenced their preference for certain statements. 52 participants have completed the survey in which they were presented several statements containing the same facts but framed differently based on the principles of valence message framing. The research found the positive goal frame, positive valence frame and the company s original statement to be most effective. These statements will form the basis for the second experiment which aims to combine the different frames in such a manner that the continued influence effect will be reduced. |
Keywords: | Negations; Valence Message Framing; Misinformation; The Continued Influence Effect; Regulatory Focus Fit |
Information about study
Study programme: | Ekonomika a management/International Management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Managerial Psychology and Sociology |
Information on submission and defense
Date of assignment: | 9. 11. 2015 |
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Date of submission: | 26. 8. 2016 |
Date of defense: | 14. 9. 2016 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/55151/podrobnosti |