Communication and Language Use in the Multinational Company
| Thesis title: | Communication and Language Use in the Multinational Company |
|---|---|
| Author: | Kočárová, Katarína |
| Thesis type: | Diploma thesis |
| Supervisor: | Pauknerová, Daniela |
| Opponents: | Nebel, Patrick |
| Thesis language: | English |
| Abstract: | This Master Thesis aims to provide a clear overview about corporate communication practices and importance of a common corporate language in the multinational corporation with diversified portfolio of employees. Theoretical part introduces theoretical background which are further applied into practices in the practical part of the paper. This academic paper critically looks at a practices within a particular multinational corporation and its practical application which influences efficiency at the work place. |
| Keywords: | Corporate language; Corporate communication; Communication practices |
| Thesis title: | Communication and Language Use in the Multinational Company |
|---|---|
| Author: | Kočárová, Katarína |
| Thesis type: | Diplomová práce |
| Supervisor: | Pauknerová, Daniela |
| Opponents: | Nebel, Patrick |
| Thesis language: | English |
| Abstract: | Táto diplomová práca si kladie za cieľ poskytnúť jasný prehľad o komunikačných postupoch vrámci multinacionálnej firmy a priblížiť význam spoločného firemného jazyka v nadnárodnej korporácii s diverzifikovaným portfóliom zamestnancov. Teoretická časť predstavuje teoretické východiská, ktoré sú ďalej aplikované do praxe v praktickej časti práce. Tento akademický dokument kriticky pozerá na praktiky vo vybranej nadnárodnej korporácii a jej schopnosť implementácie jasnej komunikačnej štruktúry, ktorá ovplyvňuje efektivitu na pracovisku. |
| Keywords: | Firemná komunikácia; Firemný jazyk; Komunikačné praktiky |
Information about study
| Study programme: | Ekonomika a management/International Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Managerial Psychology and Sociology |
Information on submission and defense
| Date of assignment: | 23. 9. 2015 |
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| Date of submission: | 26. 8. 2016 |
| Date of defense: | 14. 9. 2016 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/54179/podrobnosti |