Copycats among internet-based companies: Success via imitation
Thesis title: | Copycats among internet-based companies: Success via imitation |
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Author: | Niklyaev, Ilya |
Thesis type: | Diploma thesis |
Supervisor: | Lukeš, Martin |
Opponents: | Mareš, Jan |
Thesis language: | English |
Abstract: | This study is dedicated to providing readers with a holistic overview of the phenomenon of the imitation among internet based companies. Four research questions have been posed and answered through qualitative primary and secondary researches. As a result of this study major success factors that allowed a Berlin - based company Rocket Internet SE to imitate ideas and business models of others have been identified, numerous recommendations have been provided to future copycat companies as well as to companies that face the pressure from such copycats in their day-to-day activities. As an outcome, more transparency has been provided about the processes of imitation in the business environment in order to allow various players to compete more effectively, structure their operations in more efficient way and avoid costly mistakes. |
Keywords: | Imitation; Internet; Copycats; Startups; Rocket Internet |
Thesis title: | Copycats among internet-based companies: Success via imitation |
---|---|
Author: | Niklyaev, Ilya |
Thesis type: | Diplomová práce |
Supervisor: | Lukeš, Martin |
Opponents: | Mareš, Jan |
Thesis language: | English |
Abstract: | This study is dedicated to providing readers with a holistic overview of the phenomenon of the imitation among internet based companies. Four research questions have been posed and answered through qualitative primary and secondary researches. As a result of this study major success factors that allowed a Berlin - based company Rocket Internet SE to imitate ideas and business models of others have been identified, numerous recommendations have been provided to future copycat companies as well as to companies that face the pressure from such copycats in their day-to-day activities. As an outcome, more transparency has been provided about the processes of imitation in the business environment in order to allow various players to compete more effectively, structure their operations in more efficient way and avoid costly mistakes. |
Keywords: | Imitation; Internet; Copycats; Startups; Rocket Internet |
Information about study
Study programme: | Ekonomika a management/International Management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Entrepreneurship |
Information on submission and defense
Date of assignment: | 7. 2. 2016 |
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Date of submission: | 13. 5. 2016 |
Date of defense: | 8. 9. 2016 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/56064/podrobnosti |