Influence of commodity costs on the price of FMCG products
| Thesis title: | Influence of commodity costs on the price of FMCG products |
|---|---|
| Author: | Baituyakova, Danagul |
| Thesis type: | Diploma thesis |
| Supervisor: | Tyll, Ladislav |
| Opponents: | Machek, Ondřej |
| Thesis language: | English |
| Abstract: | The goal of this thesis is to provide a reader with a comprehensive outlook on the cost-pricing process in a real FMCG company. Firstly, the thesis concentrates on the theoretical background of cost methodologies and pricing strategies from a perspective of a private firm. Secondly, the thesis presents a tool, which calculates the reflection of the change in the commodity cost on the shelf price of a good. Thirdly, statistical testing is applied in order to identify if the model could correlate with reality based on historical data. In this part the thesis discusses the limitations of the model and gives more real life examples of how the price is set, besides the commodity influence. Thanks to it, a reader will be able to draw conclusions from the given information and deeper understand the complexity of the FMCG market industry. |
| Keywords: | commodities; P value testing; costing methodologies; pricing strategies; C-P Model; shelf price; FMCG |
| Thesis title: | Influence of commodity costs on the price of FMCG products |
|---|---|
| Author: | Baituyakova, Danagul |
| Thesis type: | Diplomová práce |
| Supervisor: | Tyll, Ladislav |
| Opponents: | Machek, Ondřej |
| Thesis language: | English |
| Abstract: | The goal of this thesis is to provide a reader with a comprehensive outlook on the cost-pricing process in a real FMCG company. Firstly, the thesis concentrates on the theoretical background of cost methodologies and pricing strategies from a perspective of a private firm. Secondly, the thesis presents a tool, which calculates the reflection of the change in the commodity cost on the shelf price of a good. Thirdly, statistical testing is applied in order to identify if the model could correlate with reality based on historical data. In this part the thesis discusses the limitations of the model and gives more real life examples of how the price is set, besides the commodity influence. Thanks to it, a reader will be able to draw conclusions from the given information and deeper understand the complexity of the FMCG market industry. |
| Keywords: | pricing strategies; C-P Model; P value testing; commodities; shelf price; FMCG; costing methodologies |
Information about study
| Study programme: | Ekonomika a management/International Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of strategy |
Information on submission and defense
| Date of assignment: | 2. 3. 2015 |
|---|---|
| Date of submission: | 30. 8. 2016 |
| Date of defense: | 8. 9. 2016 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/51802/podrobnosti |