Franchising as a Form of Market Entry
| Thesis title: | Franchising jako forma vstupu na trh |
|---|---|
| Author: | Říhová, Denisa |
| Thesis type: | Bakalářská práce |
| Supervisor: | Kaczor, Pavel |
| Opponents: | Cílek, Michal |
| Thesis language: | Česky |
| Abstract: | Bakalářská práce je zaměřena na franchising jako formu podnikání. Obsahem je téma franchisingu, jeho základní pojmy, souvislosti a východiska. Cílem práce je definovat kroky pro přípravu a realizaci franchisového projektu. Z obecné roviny přechází k praktickému aspektu. Na základě aplikace vytyčeného postupu na zkoumaný podnik Dancing Crackers a na základě pozorování daného podniku vyvozuje autorka doporučení a poznatky pro efektivnější franchisový provoz. |
| Keywords: | franchising; podnikání; odbytový systém; licence; síť; vstup na trh; distribuce |
| Thesis title: | Franchising as a Form of Market Entry |
|---|---|
| Author: | Říhová, Denisa |
| Thesis type: | Bachelor thesis |
| Supervisor: | Kaczor, Pavel |
| Opponents: | Cílek, Michal |
| Thesis language: | Česky |
| Abstract: | This bachelor thesis will discuss franchising as a business model. The structure of this thesis is the following; firstly I describe franchising and its context and secondly I apply the theory on the company Dancing Crackers. The purpose of this thesis is to line up steps and prepare a plan for the realisation of a franchise project. I start with the more general perspective and then move on to the practical aspect of the thesis. Based on the lined up steps which were applied to the company Dancing Crackers I have concluded several findings which allow me to argue for methods that increase effectiveness of franchising processes. This was concluded based on methods of observation. |
| Keywords: | franchising; enterpreneurship; distribution system; market entry; licence; hub; distribution |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 15. 4. 2015 |
|---|---|
| Date of submission: | 30. 6. 2016 |
| Date of defense: | 9. 9. 2016 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/56701/podrobnosti |