Using CSR to increase the value of the company
Thesis title: | Using CSR to increase the value of the company |
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Author: | Nováková, Jana |
Thesis type: | Diploma thesis |
Supervisor: | Král, Petr |
Opponents: | Půbalová, Kateřina |
Thesis language: | English |
Abstract: | The goal of the thesis is to find if and how active corporate social responsibility can increase the value of company together with identification of the most impactful activities in this regard. For this purpose, the thesis is structured into three parts.
The first part provides overview of theoretical approaches to the company value with specific focus on Corporate Social Responsibility, sustainability and communication.
In the second part, initiatives in the area of sustainability in a case company are reviewed. For this purpose, a leader and innovator in the area of CSR has been selected with variety of best practices that have been mapped.
Based on the conducted research, the third part summarizes recommendations from both theory, as well as practice on those activities that should be considered by other companies for incorporation. |
Keywords: | marketing; CSR; sustainability; company value |
Thesis title: | Using CSR to increase the value of the company |
---|---|
Author: | Nováková, Jana |
Thesis type: | Diplomová práce |
Supervisor: | Král, Petr |
Opponents: | Půbalová, Kateřina |
Thesis language: | English |
Abstract: | The goal of the thesis is to find if and how active corporate social responsibility can increase the value of company together with identification of the most impactful activities in this regard. For this purpose, the thesis is structured into three parts.
The first part provides overview of theoretical approaches to the company value with specific focus on Corporate Social Responsibility, sustainability and communication.
In the second part, initiatives in the area of sustainability in a case company are reviewed. For this purpose, a leader and innovator in the area of CSR has been selected with variety of best practices that have been mapped.
Based on the conducted research, the third part summarizes recommendations from both theory, as well as practice on those activities that should be considered by other companies for incorporation. |
Keywords: | marketing; CSR; sustainability; company value |
Information about study
Study programme: | Ekonomika a management/International Management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of International Relations |
Department: | Department of International Business |
Information on submission and defense
Date of assignment: | 25. 9. 2015 |
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Date of submission: | 15. 12. 2016 |
Date of defense: | 16. 1. 2017 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/54239/podrobnosti |