Proposal for the Use of Modern Forms of Public Relations for Tourist Destination
| Thesis title: | Návrh využití moderních forem Public Relations pro turistickou destinaci |
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| Author: | Hervířová, Hana |
| Thesis type: | Diplomová práce |
| Supervisor: | Musil, Martin |
| Opponents: | Krbová, Jana |
| Thesis language: | Česky |
| Abstract: | Cílem této diplomové práce je navrhnout vhodné formy Public Relations pro vybranou turistickou destinaci na Jindřichohradecku. Teoretická část se zabývá problematikou cestovního ruchu, Public Relations a využití Public relations v cestovním ruchu. Zjištění teoretické části jsou základem pro metodickou a praktickou část. Na základě metodické části jsou provedeny analýzy vybrané turistické destinace. Výstupem je návrh vlastního portfolia PR, využitelného v praxi dané destinace, se zaměřením na moderní formy komunikace. |
| Keywords: | Public Relations; Cestovní ruch; Turistická destinace |
| Thesis title: | Proposal for the Use of Modern Forms of Public Relations for Tourist Destination |
|---|---|
| Author: | Hervířová, Hana |
| Thesis type: | Diploma thesis |
| Supervisor: | Musil, Martin |
| Opponents: | Krbová, Jana |
| Thesis language: | Česky |
| Abstract: | The aim of this thesis is to propose appropriate forms of Public Relations for chosen tourist destination in the region Jindřichohradecko. The theoretical part deals with the issue of tourism, Public Relations and the use of public relations in tourism. The findings contained in the theoretical part are serve as a basis for methodical and practical part. Analyses of the selected tourist destination are performed based on the methodical part. The outcome is a proposal of PR portfolio focusing on the modern forms of communication which would be also applicable in chosen tourist destination. |
| Keywords: | Public Relations; Tourism; Turistic destination |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 1. 6. 2014 |
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| Date of submission: | 25. 6. 2015 |
| Date of defense: | 18. 1. 2017 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/49195/podrobnosti |