Slow fashion trend and its application into production of the Czech designer brand Ether
| Thesis title: | Trend slow fashion a aplikace jeho principů v produkci české autorské značky |
|---|---|
| Author: | Ruttkayová, Zlata |
| Thesis type: | Diplomová práce |
| Supervisor: | Hucková, Barbara |
| Opponents: | Vořechovský, Jan |
| Thesis language: | Česky |
| Abstract: | Diplomová práce pojednává o trendu slow fashion a jeho vztahu s českými autorskými značkami kožených doplňků. Vysvětleny jsou pojmy fast fashion, slow fashion, ale také problematika současného kožedělného průmyslu. Obecně je nastíněno také prostředí českých autorských módních značek a jejich vnímání zákazníky. Podrobněji jsou analyzovány projevy jednotlivých principů slow fashion na konkrétní značce Ether. Popsána je konkurence značky a skladba ceny produktu. V závěru je provedena SWOT analýza značky Ether a doporučení pro zlepšení vyzkoumaných jevů. |
| Keywords: | slow fashion; fast fashion; kožené doplňky; kabelky; autorská značka |
| Thesis title: | Slow fashion trend and its application into production of the Czech designer brand Ether |
|---|---|
| Author: | Ruttkayová, Zlata |
| Thesis type: | Diploma thesis |
| Supervisor: | Hucková, Barbara |
| Opponents: | Vořechovský, Jan |
| Thesis language: | Česky |
| Abstract: | The thesis discusses slow fashion trend and its relationship with the Czech designer brands of leather accessories. It explained concepts of fast fashion as well as slow fashion, but it is also focused on latest issues of leather industry. This thesis described the Czech fashion design environment in general and consumer behaviour related to designer brands. Slow fashion principles were analyzed on specific brand Ether in detail. Also brand's competitors and price creation were discribed. At the end of the thesis SWOT
analysis of Ether brand were conducted and suggestions for improvement were recommended. |
| Keywords: | slow fashion; fast fashion; leather accessories; handbags; designer brand |
Information about study
| Study programme: | Ekonomika a management/Arts Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Arts management |
Information on submission and defense
| Date of assignment: | 28. 12. 2015 |
|---|---|
| Date of submission: | 31. 5. 2016 |
| Date of defense: | 10. 6. 2016 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/55681/podrobnosti |