Public relations as the main method of fundraising support for non-profit organizations
| Thesis title: | Public relations jako hlavní metoda podpory fundraisingu neziskových organizací |
|---|---|
| Author: | Dávidová, Veronika |
| Thesis type: | Bakalářská práce |
| Supervisor: | Nový, Jan |
| Opponents: | Musil, Martin |
| Thesis language: | Česky |
| Abstract: | Má práce se zabývá vztahem mezi public relations (dále jen PR) a fundraisingem v nestátní neziskové organizaci. Shrnuji základní poznatky z těchto dvou oblastí a vyzdvihuji nástroje PR významné pro nestátní neziskové organizace. Analyzuji stav PR aktivit v organizaci Český nadační fond pro vydru a vydávám doporučení pro její budoucí aktivity. Pomocí polostrukturovaného rozhovoru, dotazníku a analýzy dokumentů se snažím potvrdit hypotézu o vlivu PR na úspěšnost fundraisingu v organizaci. Metodika práce je vytvořená tak, aby ji bylo možné použít i v jiných nestátních neziskových organizacích. |
| Keywords: | public relations; nestátní nezisková organizace; fundraising |
| Thesis title: | Public relations as the main method of fundraising support for non-profit organizations |
|---|---|
| Author: | Dávidová, Veronika |
| Thesis type: | Bachelor thesis |
| Supervisor: | Nový, Jan |
| Opponents: | Musil, Martin |
| Thesis language: | Česky |
| Abstract: | The objective of my project is to examine the close relationship between public relations (PR) and fundraising within a private non profit organisation. I have gathered basic information from these two areas and highlighted PR tools important to private non profit organisations. I have analysed the current PR situation for Cesky Nadacni Fond pro Vydru and come up with recommendations for further development. With help of semi structured discussion, questionnaires and document analysis I am trying to confirm the hypothesis of importance PR has on success of fundraising within the organisation. The method of my work is developed in a way so it can be used within different profitable and private non profit organisations. |
| Keywords: | private non profit organisation; public relations; fundraising |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 29. 1. 2016 |
|---|---|
| Date of submission: | 30. 4. 2016 |
| Date of defense: | 6. 6. 2016 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/55927/podrobnosti |