Political Marketing and presidential election: Analysis of the pre-election campaign for the presidential election in Slovakia 2014
| Thesis title: | Politický marketing a voľby prezidenta: Analýza predvolebnej kampane prezidentských volieb na Slovensku 2014 |
|---|---|
| Author: | Žitná, Sabína |
| Thesis type: | Bachelor thesis |
| Supervisor: | Vymětal, Petr |
| Opponents: | Smetanková, Daša |
| Thesis language: | Slovensky |
| Abstract: | Cieľom práce je analýza predvolebnej kampane prezidentských volieb na Slovensku v roku 2014 a analýza využitia marketingových nástrojov na ovplyvnenie voličov. V teoretickej časti sú popísané volebné systémy, voľba, postavenie a právomoci prezidenta Slovenskej republiky. Taktiež je táto časť venovaná problematike politického marketingu a modelom Lees-Marshment a Newmana. Praktická časť sa zaoberá popisom kandidátov na prezidenta, analýzou predvolebných kampaní a vynaložených financií na kampaň v súlade so zákonom. Podrobnejšie sa práca venuje trom najúspešnejším kandidátom pomocou analýzy ich predvolebných kampaní s využitím marketingových nástrojov súvisiacich s mierou ovplyvniteľnosti voliča pri voľbe. |
| Keywords: | prezidentské voľby; politický marketing; predvolebná kampaň; Negatívna kampaň |
| Thesis title: | Politický marketing a voľby prezidenta: Analýza predvolebnej kampane prezidentských volieb na Slovensku 2014 |
|---|---|
| Author: | Žitná, Sabína |
| Thesis type: | Bakalářská práce |
| Supervisor: | Vymětal, Petr |
| Opponents: | Smetanková, Daša |
| Thesis language: | Slovensky |
| Abstract: | viz. slovenská verze. |
| Keywords: | politický marketing; prezidentské volby; predvolební kampaň; Negativní kampaň |
| Thesis title: | Political Marketing and presidential election: Analysis of the pre-election campaign for the presidential election in Slovakia 2014 |
|---|---|
| Author: | Žitná, Sabína |
| Thesis type: | Bachelor thesis |
| Supervisor: | Vymětal, Petr |
| Opponents: | Smetanková, Daša |
| Thesis language: | Slovensky |
| Abstract: | The aim of this paper is to analyse the pre-election campaign of the presidential election in Slovakia in 2014 and the analyses of use of marketing instruments to influence the voters. In the theoretical part are described electoral systems, the election and the position and the powers of the Slovakian president. As well this part pays attention to political marketing and to the Lees-Marshment and the Newman model. The practical part contains the description of the presidential candidates, the analysis of the pre-election campaigns and the legal restrictions concerning the budget of the campaign. The paper is more detailed view on the three most successful candidates by analysis of their pre-election campaigns the use of marketing instruments influencing the voters during the election. |
| Keywords: | Negative campaign; presidential election; pre-election campaign; political marketing |
Information about study
| Study programme: | Politologie/Politologie |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Political Sciences |
Information on submission and defense
| Date of assignment: | 7. 4. 2014 |
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| Date of submission: | 30. 4. 2015 |
| Date of defense: | 23. 6. 2015 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/47508/podrobnosti |