Entrepreneurship in the Cultural Industries in Southeast Asia
| Thesis title: | Entrepreneurship in the Cultural Industries in Southeast Asia |
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| Author: | Tran, Huyen Trang |
| Thesis type: | Bachelor thesis |
| Supervisor: | Pichanič, Mikuláš |
| Opponents: | Pulkrábková, Jana |
| Thesis language: | English |
| Abstract: | The aim of this thesis is to introduce to whomever it may concern the new socio-economical phenomenon Korea has brought to the global creative industry. The term Hallyu will be clarified in all its details and after understanding the whole meaning behind it, the reader will be fully aware of all circumstances concerning the main topic of this thesis -- K-pop. The Korean entertainment industry is already very unique as it is on its own, but it is even more worth looking at when comparing to the global music industry in general. A thorough inside look into K-pop's globalization strategy, its venture-like approach of the creative industry as well as curiosities and confrontational issues around it will be explained in here. |
| Keywords: | K-pop; Hallyu; music industry; Globalization |
| Thesis title: | Podnikání v kulturním průmyslu ve Východní Asii |
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| Author: | Tran, Huyen Trang |
| Thesis type: | Bakalářská práce |
| Supervisor: | Pichanič, Mikuláš |
| Opponents: | Pulkrábková, Jana |
| Thesis language: | English |
| Abstract: | Cílem této práce je seznámit čtenáře s korejským hudebním průmyslem spolu s jeho specifičnostmi a kuriozitami.Nejprve vysvětlím pojem Hallyu, jež půjde ruku v ruce s hlavním tématem práce- K-pop alias Korejský pop a pomocí analýzi korejské globalizační strategie vysvětlím tuzemní novátorský podnikatelský přístup v kreativním průmyslu. |
| Keywords: | Hallyu; Globalizace; K-pop; Hudebí průmysl |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 3. 3. 2015 |
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| Date of submission: | 15. 5. 2015 |
| Date of defense: | 17. 6. 2015 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/51824/podrobnosti |