Marketing, Luxury and Unique Fashion Week
| Thesis title: | Marketing, luxus a Unique Fashion Week |
|---|---|
| Author: | Boková, Kristýna |
| Thesis type: | Bakalářská práce |
| Supervisor: | Boučková, Jana |
| Opponents: | Černá, Jitka |
| Thesis language: | Česky |
| Abstract: | Předmětem bakalářské práce ,,Marketing, luxus a Unique Fashion Week (s důrazem na strategii komunikace) je analýza a charakteristika specifik marketingového mixu luxusu a na základě výzkumné sondy na konkrétní akci Unique Fashion Week ukázat to, jak je luxus vnímán. V první části se věnuji teoretickému zakotvení marketingového mixu luxusních produktů tzn. 4 P (produkt, cena, místo a propagace). Aplikační část je zaměřena na historii Fashion Weeku ve světě a v hlavních městech módy. Následně pokračuji charakteristikou Unique Fashion Weeku, od počátků do současnosti. |
| Keywords: | marketingový mix; Unique Fashion Week; marketing; luxus |
| Thesis title: | Marketing, Luxury and Unique Fashion Week |
|---|---|
| Author: | Boková, Kristýna |
| Thesis type: | Bachelor thesis |
| Supervisor: | Boučková, Jana |
| Opponents: | Černá, Jitka |
| Thesis language: | Česky |
| Abstract: | The subject of this thesis,, Marketing, Luxury and Unique Fashion Week (with emphasis on the communication strategy is to analyze the characteristics and specifics of the marketing mix of luxury and based on the research probe to a specific event Unique Fashion Week show how it is perceived luxuries. The first part is devoted to theoretical embedding marketing mix of luxury products ie. 4 P's (product, price, place and promotion). The application part is focused on the history of the Fashion Week in the world and in major fashion capitals. Subsequently I continue characteristic Unique Fashion Week, from the beginning until now. |
| Keywords: | marketing; Unique Fashion Week; luxury; marketing mix |
Information about study
| Study programme: | Ekonomika a management/Arts Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 8. 12. 2014 |
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| Date of submission: | 1. 5. 2015 |
| Date of defense: | 26. 5. 2015 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/50516/podrobnosti |