External and Internal Influence Factors of European SME's Choice of Entry Strategy to Brazil
| Thesis title: | External and Internal Influence Factors of European SME's Choice of Entry Strategy to Brazil |
|---|---|
| Author: | Lemke, Anna Katharina |
| Thesis type: | Diploma thesis |
| Supervisor: | Tyll, Ladislav |
| Opponents: | Krause, Josef |
| Thesis language: | English |
| Abstract: | Brazil, as one of the BRIC countries, has been on the map of international expansion for years. A broad number of multinational companies have been present in these market for decades but also the number of SMEs expanding to Brazil has been growing constantly. This study intents to take a closer look at prominent external and internal influence factors of the choice of entry strategy to a foreign market and evaluates their relevance to the entry strategies of Medium Size Businesses from the DACH region and the Netherlands who have previously expanded to Brazil. |
| Keywords: | Brazil ; SME; Mode of Entry |
| Thesis title: | SMEs' Choice of Entry Strategy into the South American Market |
|---|---|
| Author: | Lemke, Anna Katharina |
| Thesis type: | Diplomová práce |
| Supervisor: | Tyll, Ladislav |
| Opponents: | Krause, Josef |
| Thesis language: | English |
| Abstract: | Brazil, as one of the BRIC countries, has been on the map of international expansion for years. A broad number of multinational companies have been present in these market for decades but also the number of SMEs expanding to Brazil has been growing constantly. This study intents to take a closer look at prominent external and internal influence factors of the choice of entry strategy to a foreign market and evaluates their relevance to the entry strategies of Medium Size Businesses from the DACH region and the Netherlands who have previously expanded to Brazil. |
| Keywords: | Mode of Entry; Brazil; SME |
Information about study
| Study programme: | Ekonomika a management/International Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | The Department of Business Economics |
Information on submission and defense
| Date of assignment: | 11. 5. 2014 |
|---|---|
| Date of submission: | 30. 8. 2014 |
| Date of defense: | 10. 9. 2014 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/47824/podrobnosti |