The issue of conversion of the local brand Oskar to a global brand Vodafone
| Thesis title: | Problematika přeměny lokální značky Oskar na globální značku Vodafone |
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| Author: | Cimpová, Martina |
| Thesis type: | Diplomová práce |
| Supervisor: | Mikeš, Jiří |
| Opponents: | Kůlová, Petra |
| Thesis language: | Česky |
| Abstract: | Cilem me prace je udelat komplexni prehled o komunikaci lokalni znacky Oskar a pozdeji globalni znacky Vodafone se zamerenim na provedeny rebranding. Zamerim se na komunikaci reklamnich agentur, ktere pro operatora pracovaly a zanalyzuji jejich nejuspesnejsi reklamni kampane.
Zamyslim se nad tim, zda byla premena znacky nutna, co operatorovi prinesla a co mu naopak vzala. |
| Keywords: | - |
| Thesis title: | The issue of conversion of the local brand Oskar to a global brand Vodafone |
|---|---|
| Author: | Cimpová, Martina |
| Thesis type: | Diploma thesis |
| Supervisor: | Mikeš, Jiří |
| Opponents: | Kůlová, Petra |
| Thesis language: | Česky |
| Abstract: | |
| Keywords: | - |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 2. 5. 2008 |
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| Date of submission: | 2. 5. 2008 |
| Date of defense: | 24. 6. 2008 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/8507/podrobnosti |