Proposal of Media campaign for Student SMS Gratis
| Thesis title: | Návrh mediální kampaně služby Student SMS Grátis |
|---|---|
| Author: | Engel, Filip |
| Thesis type: | Diplomová práce |
| Supervisor: | Mottlová, Libuše |
| Opponents: | Téglássy, Rudolf |
| Thesis language: | Česky |
| Abstract: | Práce mapuje dosavadní komunikaci Vodafone a srovnává s konkurenty.
Teoreticky shrnuje výhody a nevýhody jednotlivých mediatypů. Představuje novou službu a navrhuje možnost její propagace. |
| Keywords: | mobilní operator; student sms gratis; oskar; mediální kampaň; vodafone |
| Thesis title: | Proposal of Media campaign for Student SMS Gratis |
|---|---|
| Author: | Engel, Filip |
| Thesis type: | Diploma thesis |
| Supervisor: | Mottlová, Libuše |
| Opponents: | Téglássy, Rudolf |
| Thesis language: | Česky |
| Abstract: | |
| Keywords: |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 4. 5. 2008 |
|---|---|
| Date of submission: | 4. 5. 2008 |
| Date of defense: | 28. 5. 2008 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/8549/podrobnosti |