Mediokracy - political communication in the time of mass media
| Thesis title: | Médiokracie - politická komunikace v době masových médií |
|---|---|
| Author: | Skoupá, Lenka |
| Thesis type: | Diplomová práce |
| Supervisor: | Müller, Karel |
| Opponents: | Lisa, Aleš |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zabývá předvolební kampaní politických stran. Konkrétně pojednává o předvolební kampani stran ČSSD a TOP09 v roce 2010 a kampani ČSSD a hnutí ANO před volbami v roce 2013. Cílem práce bylo analyzovat jednotlivé formy kampaně v České republice a ukázat trendy jejich vývoje. Analýza je rozčleněna do čtyř dílčích strategií - personální, komunikační, finanční a strategie mezistranických vztahů. |
| Keywords: | politický marketing; politická komunikace; předvolební kampaň |
| Thesis title: | Mediokracy - political communication in the time of mass media |
|---|---|
| Author: | Skoupá, Lenka |
| Thesis type: | Diploma thesis |
| Supervisor: | Müller, Karel |
| Opponents: | Lisa, Aleš |
| Thesis language: | Česky |
| Abstract: | The diploma thesis deals with election campaign of political parties. It specifically discusses the election campaign of Czech Social Democratic Party and TOP09 in 2010 and campaign of Czech Social Democratic Party and movements ANO before the elections in 2013. The aim of this work was to analyze various forms of campaigns in the Czech Republic and show their development trends. This analysis is divided into four sub-strategies - personnel, communications, financial strategy and strategy of inter-party relations. |
| Keywords: | political marketing; political communication; election campaign |
Information about study
| Study programme: | Politologie/Politologie |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Political Sciences |
Information on submission and defense
| Date of assignment: | 12. 10. 2012 |
|---|---|
| Date of submission: | 31. 5. 2013 |
| Date of defense: | 30. 5. 2014 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/39749/podrobnosti |