Communication strategy of the cosmetics company Oriflame
| Thesis title: | Komunikační strategie kosmetické firmy Oriflame |
|---|---|
| Author: | Choutková, Aneta |
| Thesis type: | Bakalářská práce |
| Supervisor: | Král, Petr |
| Opponents: | Hošková, Kristýna |
| Thesis language: | Česky |
| Abstract: | Tato práce se zabývá komunikační strategií kosmetické firmy Oriflame. Jejím cílem je zjistit, jaký byl vývoj a jaký je současný stav komunikace společnosti Oriflame s okolím a se vlastními kosmetickými poradci. V práci je také provedena komparace Oriflame s kosmetickou firmou Mary Kay. Na základě analýzy, zjištění silných a slabých stránek, příležitostí a hrozeb firmy Oriflame, je navržena její efektivnější komunikační strategie. |
| Keywords: | komunikační strategie; marketing; přímý prodej; Oriflame |
| Thesis title: | Communication strategy of the cosmetics company Oriflame |
|---|---|
| Author: | Choutková, Aneta |
| Thesis type: | Bachelor thesis |
| Supervisor: | Král, Petr |
| Opponents: | Hošková, Kristýna |
| Thesis language: | Česky |
| Abstract: | This thesis deals with the communication strategy of the cosmetics company Oriflame. The goal of this thesis is to find out what the development of the company's communication was and what the current situation in communication with the public and with their cosmetic consultants is. In the work there has also been carried out a comparison of the communication strategy of the company Oriflame with its competitive company Mary Kay. After revealing the strengths, weaknesses, opportunities and threats of Oriflame there has been designed an improved new communication strategy. |
| Keywords: | Oriflame; marketing; direct selling; communication strategy |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 15. 5. 2013 |
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| Date of submission: | 15. 5. 2014 |
| Date of defense: | 26. 5. 2014 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/43096/podrobnosti |