The influence of advertising and branding on children
| Thesis title: | Vliv reklamy a značek na děti |
|---|---|
| Author: | Špačková, Kristýna |
| Thesis type: | Bakalářská práce |
| Supervisor: | Horová, Olga |
| Opponents: | Zajíček, Lukáš |
| Thesis language: | Česky |
| Abstract: | Tato bakalářská práce se zabývá vlivem reklamy a značek na děti od 8 do 11 let. Hlavním cílem je zjistit, zda děti vědí co to reklama je a analyzovat jaký k ní mají vztah. Teoretická část se zabývá obecně marketingem orientovaným na děti a marketingovou komunikací, protože její součástí je právě reklama. V praktické části práce bylo provedeno dotazníkové šetření na základní škole a následoval rozbor znalosti reklamy a jejího vlivu na děti. |
| Keywords: | Značky; Reklama; Marketingová komunikace |
| Thesis title: | The influence of advertising and branding on children |
|---|---|
| Author: | Špačková, Kristýna |
| Thesis type: | Bachelor thesis |
| Supervisor: | Horová, Olga |
| Opponents: | Zajíček, Lukáš |
| Thesis language: | Česky |
| Abstract: | This bachelor's thesis discusses in detail the influence of advertising and branding on children between theages of 8 and 11. The main goal is to find out whether children are familiar with the term advertising and to analyze their attitude towards it. The theoretical part is concerned, in general, with marketing aimed at children also with marketing communication, which includes advertising. The practical part involved a survey at an elementary school followed by an analysis of the knowledge of advertising and its influence on children. |
| Keywords: | Marketing communication; Branding; Advertising |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 20. 6. 2013 |
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| Date of submission: | 30. 4. 2014 |
| Date of defense: | 28. 5. 2014 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/43405/podrobnosti |