The marketing strategy of Oriflame company on the Czech market and abroad
| Thesis title: | Marketingová strategie firmy Oriflame na českém trhu a v zahraničí |
|---|---|
| Author: | Hleděncová, Adéla |
| Thesis type: | Bakalářská práce |
| Supervisor: | Zamykalová, Miroslava |
| Opponents: | Mai, Ngoc Bich |
| Thesis language: | Česky |
| Abstract: | Bakalářská práce popisuje marketingovou strategii společností Oriflame a Mary Kay. Cílem této práce je porovnat firmy Oriflame a Mary Kay pomocí SWOT analýzy a zjistit postavení společnosti Oriflame v celkové konkurenci přímého prodeje kosmetiky pomocí dotazníkového šetření. |
| Keywords: | marketingová strategie; SWOT analýza; Mary Kay; Oriflame |
| Thesis title: | The marketing strategy of Oriflame company on the Czech market and abroad |
|---|---|
| Author: | Hleděncová, Adéla |
| Thesis type: | Bachelor thesis |
| Supervisor: | Zamykalová, Miroslava |
| Opponents: | Mai, Ngoc Bich |
| Thesis language: | Česky |
| Abstract: | This Bachelor's thesis desribes the marketing strategy of Oriflame and Mary Kay companies. The aim of this thesis is to compare Oriflame with Mary Kay using the SWOT analysis and to find out through a questionnaire survey the Oriflame's position in the overall competition of direct selling of cosmetic products. |
| Keywords: | SWOT analysis; Oriflame; marketing strategy; Mary Kay |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 3. 9. 2013 |
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| Date of submission: | 30. 4. 2014 |
| Date of defense: | 28. 5. 2014 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/43731/podrobnosti |