Comparation of TV commercial market of Czech republic and Austria
Thesis title: | Srovnáni trhu televizní reklamy v ČR a v Rakousku |
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Author: | Kapušanská, Viktoria |
Thesis type: | Diplomová práce |
Supervisor: | Postler, Milan |
Opponents: | Mikeš, Jiří |
Thesis language: | Česky |
Abstract: | S reklamou sa stretavame denne na kazdom kroku. Tato praca sa orientuje na najucinnejsie medium v ramci reklamy televiziu. Diplomova praca sa v prvej casti zaobera vysvetlenim teoretickeho aparatu, ktory je neskor pouzity v praktickej casti. Praktická cast porovnáva trhy televiznej reklamy v Ceskej republike a Rakusku za pomoci manazmentoveho nastroja PEST analyzy. Priblizuje ich vyhody a nevyhody, atd. |
Keywords: | komunikace; Rakousko; Česká republika; reklama; televize |
Thesis title: | Comparation of TV commercial market of Czech republic and Austria |
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Author: | Kapušanská, Viktoria |
Thesis type: | Diploma thesis |
Supervisor: | Postler, Milan |
Opponents: | Mikeš, Jiří |
Thesis language: | Česky |
Abstract: | |
Keywords: |
Information about study
Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of International Relations |
Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
Date of assignment: | 5. 5. 2008 |
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Date of submission: | 5. 5. 2008 |
Date of defense: | 28. 5. 2008 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/8642/podrobnosti |