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| Thesis title: | Strategická analýza spoločnosti |
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| Author: | Mlynčeková, Darina |
| Thesis type: | Diplomová práce |
| Supervisor: | Krause, Josef |
| Opponents: | Boháčiková, Lucia |
| Thesis language: | Česky |
| Abstract: | Diplomová práca sa zameriava na analýzu mikrookolia, ako konkurenciu, odvetvie, dodávateľov, odberateľov. Ďalej na analýzu markookolia, ako napríklad PEST analýzu, globalizáciu. Na záver spracúva SWOT analýzu. |
| Keywords: | - |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | The Department of Business Economics |
Information on submission and defense
| Date of assignment: | 7. 5. 2008 |
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| Date of submission: | 7. 5. 2008 |
| Date of defense: | 11. 6. 2008 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/8806/podrobnosti |