Market of tourism cards in the Czech Republic
| Thesis title: | Trh turistických karet v ČR |
|---|---|
| Author: | Krajíčková, Ivana |
| Thesis type: | Diplomová práce |
| Supervisor: | Jarolímková, Liběna |
| Opponents: | Kondrashov, Alexey |
| Thesis language: | Česky |
| Abstract: | Cílem diplomové práce je charakterizovat trh turistických karet v České republice. V práci je zhodnocena nabídka turistických karet v ČR a také poptávka po nich. Dále práce zkoumá povědomí o tomto produktu a zkušenosti společností destinačního managementu a provozovatelů turistických karet. Práce také obsahuje porovnání českého trhu turistických karet s trhem v evropských zemích. Nakonec jsou navržena doporučení ke zlepšení stávající situace. |
| Keywords: | Česká republika; destinanční management a marketing; turistická karta |
| Thesis title: | Market of tourism cards in the Czech Republic |
|---|---|
| Author: | Krajíčková, Ivana |
| Thesis type: | Diploma thesis |
| Supervisor: | Jarolímková, Liběna |
| Opponents: | Kondrashov, Alexey |
| Thesis language: | Česky |
| Abstract: | The aim of this diploma thesis is to characterize the market of tourism cards in the Czech Republic. In the paper, the offer of tourism cards in the Czech Republic and the demand for them are evaluated. The next chapter deals with customer awareness of the product and with experience of destination management companies and operators of tourism cards. The thesis also contains a comparison of the Czech market with the European market of tourism cards. Recommendations for improving the current situation are offered at the end of the paper. |
| Keywords: | Czech Republic; destination management and marketing; tourism card |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Cestovní ruch |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Tourism |
Information on submission and defense
| Date of assignment: | 19. 10. 2011 |
|---|---|
| Date of submission: | 5. 5. 2013 |
| Date of defense: | 24. 6. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/33662/podrobnosti |