Marketing strategy of a selected product line of the company Siemens Ltd
| Thesis title: | Marketingová strategie vybrané produktové řady společnosti Siemens s.r.o |
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| Author: | Klíma, Tomáš |
| Thesis type: | Diplomová práce |
| Supervisor: | Halík, Jaroslav |
| Opponents: | Hofschnajdr, Jiří |
| Thesis language: | Česky |
| Abstract: | Tato diplomová práce představuje společnost Siemens s.r.o. spolu s tržním prostředím v segmentu výroby lokomotiv a charakterizuje a analyzuje marketingovou strategii její produktové řady - lokomotiv Vectron. Práce chce poskytnout společnosti Siemens s.r.o. nezávislý pohled na její marketingovou strategii a nabídnout inspiraci pro její případnou úpravu. V první polovině práce je možno rovněž naleznout shrnutí teoretických poznatků o business-to-business marketingu. |
| Keywords: | lokomotivy; B2B; business-to-business; marketingová strategie; analýza |
| Thesis title: | Marketing strategy of a selected product line of the company Siemens Ltd |
|---|---|
| Author: | Klíma, Tomáš |
| Thesis type: | Diploma thesis |
| Supervisor: | Halík, Jaroslav |
| Opponents: | Hofschnajdr, Jiří |
| Thesis language: | Česky |
| Abstract: | This diploma thesis introduces the company Siemens Ltd. together with the market environment in the field of production of locomotives. It characterizes and analyzes the marketing strategy of the company's production line -- locomotives Vectron. The aim of the thesis is to provide an independent view of the company's marketing strategy and to propound inspiration to the company Siemens Ltd. for its further development. In the first half of the thesis there is also a summary of the business-to-business marketing theory. |
| Keywords: | marketing strategy; analysis; locomotives; B2B; business-to-business |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 26. 10. 2011 |
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| Date of submission: | 20. 4. 2013 |
| Date of defense: | 7. 6. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/34091/podrobnosti |