Strategic Analysis of an Enterprise
| Thesis title: | Strategická analýza podniku |
|---|---|
| Author: | Tomášková, Petra |
| Thesis type: | Diplomová práce |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Harantová, Monika |
| Thesis language: | Česky |
| Abstract: | Tématem této diplomové práce je strategická analýza podniku. Práce je rozdělena do dvou částí. Teoreticko-metodologická část popisuje vybrané metody externí a interní analýzy. Praktická část práce je zaměřena na aplikaci analýz na podnik a na základě výsledků jsou formulována doporučení a nástin strategie pro podnik. |
| Keywords: | strategická analýza; SWOT analýza; strategie |
| Thesis title: | Strategic Analysis of an Enterprise |
|---|---|
| Author: | Tomášková, Petra |
| Thesis type: | Diploma thesis |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Harantová, Monika |
| Thesis language: | Česky |
| Abstract: | The topic of this thesis is a Strategic Analysis of an Enterprise. The thesis is divided into two parts. Theoretical part describes the chosen methods of external and internal analysis. The practical part of thesis is focused on the application of analysis on the company and according to the results are formulated recommendations and suggestion for the effective strategy for the company. |
| Keywords: | SWOT analysis; Strategy; Strategic Analysis |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 16. 11. 2011 |
|---|---|
| Date of submission: | 30. 3. 2013 |
| Date of defense: | 13. 6. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/34628/podrobnosti |