Communication with the Mass Media and Publicity of a Non-Profit Organization
| Thesis title: | Komunikace s médii a publicita neziskové organizace |
|---|---|
| Author: | Bradáčová, Lenka |
| Thesis type: | Diplomová práce |
| Supervisor: | Musil, Martin |
| Opponents: | Audy, Jana |
| Thesis language: | Česky |
| Abstract: | Tato práce se zabývá problematikou komunikace neziskových organizací s médii. Teoreticko-metodologická část práce seznamuje se základními pojmy a definicemi z oblasti neziskových organizací, komunikace, public relations a to vše s využitím pro neziskové organizace. V praktické části následuje vypracování analýzy komunikační strategie s návrhy vhodných forem publicity a propagace pro neziskovou organizaci. Zkoumanou neziskovou organizací jsou Chaloupky Velké Meziříčí. |
| Keywords: | Nezisková organizace ; Komunikační strategie ; Komunikace |
| Thesis title: | Communication with the Mass Media and Publicity of a Non-Profit Organization |
|---|---|
| Author: | Bradáčová, Lenka |
| Thesis type: | Diploma thesis |
| Supervisor: | Musil, Martin |
| Opponents: | Audy, Jana |
| Thesis language: | Česky |
| Abstract: | This thesis deals with the communication of non-profit organizations with the media. Theoretical and methodological part of the thesis introduces the basic concepts and definitions of the non-profit organization, communication, public relations and taking advantage of the non-profit organization. In the practical part follows the completion of the analysis of communication strategy for appropriate forms of publicity and promotion for a non-profit organization. The studied non-profit organizations are Chaloupky Velké Meziříčí. |
| Keywords: | non-profit organizations; communication strategy; communication |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 28. 11. 2011 |
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| Date of submission: | 26. 4. 2013 |
| Date of defense: | 17. 6. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/34807/podrobnosti |