Specifics of candidates´ campaigns in the Czech presidential election in 2013

This thesis deals with the analysis of the first direct presidential election campaigns in the Czech Republic in 2013. The theoretical part is devoted to the development of women's emancipation in the Czech lands from 19th century up to the establishment of the independent Czechoslovak Republic in 1918. Emphasis is placed on women's role in politics in which they didn't have enough opportunity to succeed and were given only marginal tasks. The second chapter deals with the use of gender-specifics in election campaigns. It describes in detail the characteristics of male and female candidates, specific topics and areas in which more women are active or traditionally masculine departments. In the practical part each woman candidate in the direct presidential election in 2013 is characterized, i.e. Táňa Fischerová, Jana Bobošíková and Zuzana Roithová. It deals with their life-long careers; emphasis is placed on their political activities, even though their decisions and behaviour are based primarily on their attitudes and often their original profession. The programme of each candidate is very different; opinions largely correspond with their party affiliation. The outcome of this thesis is that gender is not a big factor in Czech politics. There are certain areas in which women are traditionally more active; however, the difference between masculine and feminine manners in politics is nowadays quite minimal. Reasons for this are primarily characteristics that are typical for persons in the political sphere in general and there isn't much space left for characteristics based on gender. Additionally, it must be stressed that even in one gender, there are differences based on individual personality.