CSR in Tesco company
| Thesis title: | CSR ve společnosti TESCO |
|---|---|
| Author: | Kholová, Pavla |
| Thesis type: | Diplomová práce |
| Supervisor: | Zadražilová, Dana |
| Opponents: | Izera, Václav |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zabývá CSR v mezinárodní společnosti Tesco, která působí i na českém trhu. V práci je porovnán koncept, který je aplikován ve Velké Británii (mateřské zemi) a v České republice. Pozornost je zaměřena i na prodejnu v Jaroměři, která je propagována jako první prodejna s nulovou uhlíkovou stopou v kontinentální Evropě. |
| Keywords: | uhlíková stopa; Tesco; CSR |
| Thesis title: | CSR in Tesco company |
|---|---|
| Author: | Kholová, Pavla |
| Thesis type: | Diploma thesis |
| Supervisor: | Zadražilová, Dana |
| Opponents: | Izera, Václav |
| Thesis language: | Česky |
| Abstract: | Diploma thesis is about CSR in international company Tesco, which operates also on Czech market. In the thesis is compared concept, which is used in Great Britain (motherland)and its transfer to Czech republic. Part of the thesis is focused on store in Jaroměř, which is called as first store with zero carbon footprint in continental Europe. |
| Keywords: | carbon footprint; CSR; Tesco |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 20. 9. 2012 |
|---|---|
| Date of submission: | 30. 4. 2013 |
| Date of defense: | 20. 6. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/38699/podrobnosti |