Quality management system in view of orientation on customer in set of international standards ISO 9000
| Thesis title: | Systém managementu kvality z pohledu orientace na zákazníka v souboru mezinárodních norem ISO 9000 |
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| Author: | Novotná, Olga |
| Thesis type: | Diplomová práce |
| Supervisor: | Plášková, Alena |
| Opponents: | Skopal, Jaroslav |
| Thesis language: | Česky |
| Abstract: | Práce se zabývá orientací na zákazníka v souvislosti s mezinárodními normami ISO. Obsahuje rozbor ČSN EN ISO 9001:2002, podpůrných norem řady ISO 10000 a ČSN ISO 20252:2007. Hledá vazbu mezi orientací na zákazníka a výsledky podniku podle ČSN ISO 10014:2007. V další části se zaměřuje na praktické využití tohoto souboru norem v oblasti marketingu. |
| Keywords: | dotazník; marketing; ISO; QMS; zákazník |
| Thesis title: | Quality management system in view of orientation on customer in set of international standards ISO 9000 |
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| Author: | Novotná, Olga |
| Thesis type: | Diploma thesis |
| Supervisor: | Plášková, Alena |
| Opponents: | Skopal, Jaroslav |
| Thesis language: | Česky |
| Abstract: | |
| Keywords: |
| Thesis title: | Quality management system in view of orientation on customer in set of international standards ISO 9000 |
|---|---|
| Author: | Novotná, Olga |
| Thesis type: | Diploma thesis |
| Supervisor: | Plášková, Alena |
| Opponents: | Skopal, Jaroslav |
| Thesis language: | Česky |
| Abstract: | |
| Keywords: |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 15. 5. 2008 |
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| Date of submission: | 15. 5. 2008 |
| Date of defense: | 28. 5. 2008 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/9140/podrobnosti |