Accommodation establishments and possibilities of distribution focusing on OTAs
| Thesis title: | Ubytovací zařízení a možnosti distribuce se zaměřením na OTAs |
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| Author: | Macháčková, Eva |
| Thesis type: | Bakalářská práce |
| Supervisor: | Vaško, Martin |
| Opponents: | Jenčková, Jiřina |
| Thesis language: | Česky |
| Abstract: | Cílem této bakalářské práce je vymezit problematiku současné distribuce a zaměřit se především na online cestovní agentury (online travel agencies), dále již nazývané pouze zkratkou OTAs. Dále je cílem ukázat možnosti distribuce konkrétního ubytovacího zařízení v praxi a navrhnout různá opatření, která povedou k optimalizaci této distribuce. |
| Keywords: | ubytovací zařízení; distribuce; OTAs |
| Thesis title: | Accommodation establishments and possibilities of distribution focusing on OTAs |
|---|---|
| Author: | Macháčková, Eva |
| Thesis type: | Bachelor thesis |
| Supervisor: | Vaško, Martin |
| Opponents: | Jenčková, Jiřina |
| Thesis language: | Česky |
| Abstract: | The aim of this thesis is to explain the importance of the internet and online travel agencies as one of the most important parts in the distribution of accommodation.
The thesis includes a demonstration of cooperation between a particular accommodation establishment and its OTAs, which are also analysed. In conclusion, are suggested measures leading to optimize the distribution. |
| Keywords: | Accommodation establishments; distribution; OTAs |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Cestovní ruch a regionální rozvoj |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Tourism |
Information on submission and defense
| Date of assignment: | 26. 6. 2016 |
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| Date of submission: | 1. 5. 2017 |
| Date of defense: | 5. 6. 2017 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/58090/podrobnosti |